Facebook Introduces Live Shopping Events, a Step Further in its eCommerce Development

Facebook has just revealed its newest venture – Live Shopping Fridays. This series of live-streamed shopping experiences, conducted in conjunction with certain retailers, will give viewers the chance to inquire about products, as well as make purchases, all while viewing the stream.

This simple but engaging way of stimulating shopping behavior has the potential to spur more transactions. Moreover, the capacity to ask questions directly provides a further avenue for connection. The FOMO-factor of live-streams could also generate more spending as the event is in progress. Furthermore, the real-time engagement factor provides even more opportunities for product insight and connection, all of which could lead to additional purchases. Live-stream shopping could thus be a crucial part of Facebook’s move towards making in-stream shopping more frequent.

Read full article