Mixing entertainment with instantaneous buying, live commerce presents retailers, brands, and digital platforms a new channel with tremendous capacity for … More
Category: Industry
YouTube Reinforces Shoppable Video and Short Video Features by Focusing on Beauty
YouTube is a platform that has been relying on beauty to bolster its shoppable livestream and short video features. For … More
Live Shopping: 5 of the Best Shoppable Live Video Platforms in 2022
Live shopping is where content creation and e-commerce business models intersect. For the first time, live stream shopping offers online … More
8 Reasons why shoppable video could enhance a company’s visibility
Sales and marketing teams are taking advantage of this new trend to raise customers’ attention towards the products and services … More
Live shopping ready to revolutionize ecommerce
Retail has gone through a drastic transformation in the past couple of years, as more and more commerce is taking … More
Shopify and YouTube Join Forces to Support the Creator Economy
As brands focus more on connecting with their audience, content has become paramount in their interactions. This has given rise … More
SURVEY: Gen Z Calls for More Apps to Implement Interactive Live Video.
YouTube, TikTok, Facebook, and Instagram have taken the lead, but Gen Z is still of the opinion that interactive live … More
Germany’s Bundesliga scores with an easy-to-use interactive feed powered by AWS.G
The German Bundesliga football league is utilizing a variety of media and AI solutions from Amazon Web Services to power … More
TikTok is apparently still intending to introduce live buying in the UST
TikTok might not be relinquishing on live shopping in the US after all. As indicated by a report from the Financial … More
Blast announces breakthrough in eSports viewing
eSports live and digital entertainment experiences company Blast has revealed a dynamic new way to watch and enjoy events allowing … More
Walmart Connect collaborates with Firework to introduce shopping through livestreams
Walmart Connect, the closed loop omnichannel media business of Walmart, has agreed on a partnership with Firework to provide purchasable … More
Tom Hanks brings out an online trivia game on Apple Arcade
Hanks has produced a quiz game entitled “Hanx 101 Trivia,” launching solely on Apple Arcade. The membership-based game will have … More
eBay Live is here to bring real-world auction experiences to the digital marketplace
eBay is expanding its horizons with eBay Live, a platform that blends the real-world and online auction experiences. Through Livestream … More
Netflix is introducing a daily trivia series entitled Trivia Quest
This interactive experience, launching April 1st, will put its viewers to the test. With each correct answer, the story will … More
Changing the future of streaming services through interactive fan engagement
With so much time to fill, entertainment options are more interactive than ever before. In the world of media consumption, … More
Pinterest has launched a new live shopping feature, Pinterest TV
Pinterest has launched a new initiative as it moves away from its past as an inspiration shopping site to become … More
ITV is introducing Shoppable TV
ITV is set to introduce Shoppable TV, permitting spectators to find and buy products from its shows directly on the … More
Facebook Introduces Live Shopping Events, a Step Further in its eCommerce Development
Facebook has just revealed its newest venture – Live Shopping Fridays. This series of live-streamed shopping experiences, conducted in conjunction … More
What’s Holding Music Back From Livestream Success?
The music industry was hoping livestreams would bolster its fortunes during the pandemic and provide a new source of income … More
Over 60 Big Venues for Livestreaming Established by Live Nation and Veeps
In an effort to show that livestreaming will remain a viable part of the concert experience even beyond the pandemic, … More