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Category: Industry

How live commerce is revolutionizing the shopping experience

Mixing entertainment with instantaneous buying, live commerce presents retailers, brands, and digital platforms a new channel with tremendous capacity for … More

live shopping, livestream shopping, shoppable live video

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YouTube Reinforces Shoppable Video and Short Video Features by Focusing on Beauty

YouTube is a platform that has been relying on beauty to bolster its shoppable livestream and short video features. For … More

live shopping, livestream shopping, shoppable live video

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Live Shopping: 5 of the Best Shoppable Live Video Platforms in 2022

Live shopping is where content creation and e-commerce business models intersect. For the first time, live stream shopping offers online … More

live shopping, livestream shopping, shoppable live video

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8 Reasons why shoppable video could enhance a company’s visibility

Sales and marketing teams are taking advantage of this new trend to raise customers’ attention towards the products and services … More

live shopping, livestream shopping, shoppable live video

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Live shopping ready to revolutionize ecommerce

Retail has gone through a drastic transformation in the past couple of years, as more and more commerce is taking … More

live shopping, livestream shopping, shoppable live video

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Shopify and YouTube Join Forces to Support the Creator Economy

As brands focus more on connecting with their audience, content has become paramount in their interactions. This has given rise … More

live shopping, livestream shopping, shoppable live video

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SURVEY: Gen Z Calls for More Apps to Implement Interactive Live Video.

YouTube, TikTok, Facebook, and Instagram have taken the lead, but Gen Z is still of the opinion that interactive live … More

live video streaming, streaming

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Germany’s Bundesliga scores with an easy-to-use interactive feed powered by AWS.G

The German Bundesliga football league is utilizing a variety of media and AI solutions from Amazon Web Services to power … More

Live Sports

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TikTok is apparently still intending to introduce live buying in the UST

TikTok might not be relinquishing on live shopping in the US after all. As indicated by a report from the Financial … More

live shopping, livestream shopping, shoppable live video

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Blast announces breakthrough in eSports viewing

eSports live and digital entertainment experiences company Blast has revealed a dynamic new way to watch and enjoy events allowing … More

eSports

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Walmart Connect collaborates with Firework to introduce shopping through livestreams

Walmart Connect, the closed loop omnichannel media business of Walmart, has agreed on a partnership with Firework to provide purchasable … More

live shopping, livestream shopping, shoppable live video

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Tom Hanks brings out an online trivia game on Apple Arcade

Hanks has produced a quiz game entitled “Hanx 101 Trivia,” launching solely on Apple Arcade. The membership-based game will have … More

online trivia

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eBay Live is here to bring real-world auction experiences to the digital marketplace

eBay is expanding its horizons with eBay Live, a platform that blends the real-world and online auction experiences. Through Livestream … More

shoppable live video, Shoppable Video

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Netflix is introducing a daily trivia series entitled Trivia Quest

This interactive experience, launching April 1st, will put its viewers to the test. With each correct answer, the story will … More

Trivia

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Changing the future of streaming services through interactive fan engagement

With so much time to fill, entertainment options are more interactive than ever before. In the world of media consumption, … More

Live Sports

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Pinterest has launched a new live shopping feature, Pinterest TV

Pinterest has launched a new initiative as it moves away from its past as an inspiration shopping site to become … More

live shopping, livestream shopping, shoppable live video

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ITV is introducing Shoppable TV

ITV is set to introduce Shoppable TV, permitting spectators to find and buy products from its shows directly on the … More

live shopping, livestream shopping, shoppable live video

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Facebook Introduces Live Shopping Events, a Step Further in its eCommerce Development

Facebook has just revealed its newest venture – Live Shopping Fridays. This series of live-streamed shopping experiences, conducted in conjunction … More

shoppable live video, Shoppable Video

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What’s Holding Music Back From Livestream Success?

The music industry was hoping livestreams would bolster its fortunes during the pandemic and provide a new source of income … More

music streaming

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Over 60 Big Venues for Livestreaming Established by Live Nation and Veeps

In an effort to show that livestreaming will remain a viable part of the concert experience even beyond the pandemic, … More

music streaming

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