How live commerce is revolutionizing the shopping experience

Mixing entertainment with instantaneous buying, live commerce presents retailers, brands, and digital platforms a new channel with tremendous capacity for … More

YouTube Reinforces Shoppable Video and Short Video Features by Focusing on Beauty

YouTube is a platform that has been relying on beauty to bolster its shoppable livestream and short video features. For … More

Live Shopping: 5 of the Best Shoppable Live Video Platforms in 2022

Live shopping is where content creation and e-commerce business models intersect. For the first time, live stream shopping offers online … More

8 Reasons why shoppable video could enhance a company’s visibility

Sales and marketing teams are taking advantage of this new trend to raise customers’ attention towards the products and services … More

Live shopping ready to revolutionize ecommerce

Retail has gone through a drastic transformation in the past couple of years, as more and more commerce is taking … More

Shopify and YouTube Join Forces to Support the Creator Economy

As brands focus more on connecting with their audience, content has become paramount in their interactions. This has given rise … More

SURVEY: Gen Z Calls for More Apps to Implement Interactive Live Video.

YouTube, TikTok, Facebook, and Instagram have taken the lead, but Gen Z is still of the opinion that interactive live … More

Germany’s Bundesliga scores with an easy-to-use interactive feed powered by AWS.G

The German Bundesliga football league is utilizing a variety of media and AI solutions from Amazon Web Services to power … More

TikTok is apparently still intending to introduce live buying in the UST

TikTok might not be relinquishing on live shopping in the US after all. As indicated by a report from the Financial … More

Blast announces breakthrough in eSports viewing

eSports live and digital entertainment experiences company Blast has revealed a dynamic new way to watch and enjoy events allowing … More

Walmart Connect collaborates with Firework to introduce shopping through livestreams

Walmart Connect, the closed loop omnichannel media business of Walmart, has agreed on a partnership with Firework to provide purchasable … More

Tom Hanks brings out an online trivia game on Apple Arcade

Hanks has produced a quiz game entitled “Hanx 101 Trivia,” launching solely on Apple Arcade. The membership-based game will have … More

eBay Live is here to bring real-world auction experiences to the digital marketplace

eBay is expanding its horizons with eBay Live, a platform that blends the real-world and online auction experiences. Through Livestream … More

Netflix is introducing a daily trivia series entitled Trivia Quest

This interactive experience, launching April 1st, will put its viewers to the test. With each correct answer, the story will … More

Changing the future of streaming services through interactive fan engagement

With so much time to fill, entertainment options are more interactive than ever before. In the world of media consumption, … More

Pinterest has launched a new live shopping feature, Pinterest TV

Pinterest has launched a new initiative as it moves away from its past as an inspiration shopping site to become … More

ITV is introducing Shoppable TV

ITV is set to introduce Shoppable TV, permitting spectators to find and buy products from its shows directly on the … More

Facebook Introduces Live Shopping Events, a Step Further in its eCommerce Development

Facebook has just revealed its newest venture – Live Shopping Fridays. This series of live-streamed shopping experiences, conducted in conjunction … More