Changing the future of streaming services through interactive fan engagement

With so much time to fill, entertainment options are more interactive than ever before. In the world of media consumption, audiences have notoriously short attention spans. However, when captivated, people will watch a show like Squid Game, which is based on a progressive game.

In some sports, the decline in younger fans is motivating streaming and broadcast companies to rethink their core streaming products. What might a next-generation streaming service look like?

Tom McDonnell’s article discusses four interconnected components that could be included: participation, community and togetherness, gamification and rewards, and real-time data visualization.

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