Mixing entertainment with instantaneous buying, live commerce presents retailers, brands, and digital platforms a new channel with tremendous capacity for … More

YouTube is a platform that has been relying on beauty to bolster its shoppable livestream and short video features. For … More

Live shopping is where content creation and e-commerce business models intersect. For the first time, live stream shopping offers online … More

Sales and marketing teams are taking advantage of this new trend to raise customers’ attention towards the products and services … More

Retail has gone through a drastic transformation in the past couple of years, as more and more commerce is taking … More

As brands focus more on connecting with their audience, content has become paramount in their interactions. This has given rise … More

Pinterest has launched a new initiative as it moves away from its past as an inspiration shopping site to become … More