YouTube Reinforces Shoppable Video and Short Video Features by Focusing on Beauty

YouTube is a platform that has been relying on beauty to bolster its shoppable livestream and short video features. For this holiday season, the social video platform is continuing to bet on shoppable videos with the launch of a 10-day shopping event called “From YouTube to You”. This event will feature top YouTube creators promoting holiday gifts and merch drops from brands such as Ulta Beauty, Tula and R.E.M. Beauty.

Read full article