Live shopping ready to revolutionize ecommerce

Retail has gone through a drastic transformation in the past couple of years, as more and more commerce is taking place online and influencers are playing a larger role in influencing which products people buy. In the Asian market, live stream commerce, or live shopping, is demonstrating that it holds massive revenue opportunities, and this trend is even extending to other regions. An example of this is a recent live shopping event in Mexico that saw a large global electronics manufacturer sell more than $1 million in merchandise in less than an hour, and engage nearly 12,000 viewers. According to McKinsey estimates, by 2026, live stream commerce could be responsible for as much as 20% of all e-commerce.

Read full article