The German Bundesliga football league is utilizing a variety of media and AI solutions from Amazon Web Services to power its Interactive Feed for supporters.
The Interactive Feed includes more than six statistical widgets that offer information ranging from pictures and results to match facts and formations. The audience can also access highlights, progress bars, and multi-game mode.
During the broadcast of each live game, a database accumulates more than 40 match highlight clips, which are made available for viewers to view on-demand via a “fixtures and results” graphic within the Interactive Feed. Each highlight has its own importance factor, according to AWS, allowing fans to quickly and easily find what they’re looking for.