Why we believe live streaming is a gold mine for brands in 2021 by Jennifer Feaster

Live streaming is a type of online marketing that focuses on live interaction instead of a blunt promotion. It is used to arrange a sort of face-to-face meeting with their target audience, giving their viewers a chance to ask questions and get answers in real-time. It helps to develop a stronger sense of brand awareness, generate higher engagement and sales conversion rates, and embrace storytelling. It has become increasingly popular due to quarantine restrictions and has brought China $6 billion USD in sales within one day.

Interested in what it can do for your brand? Here is everything you need to know about live streaming and what it can give you.

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