Mixing entertainment with instantaneous buying, live commerce presents retailers, brands, and digital platforms a new channel with tremendous capacity for … More
Category: Shoppable Video
The B2B Future Shopper Report 2023
A recent survey of over 2,250 B2B buyers worldwide suggests that a major revolution is on the horizon for the … More
How live shopping is shaping the future of retail
Marketers, agencies, and publishers/platforms are in the early stages of exploring live shopping features, recognizing its potential to transform commerce … More
Coresight 2023 Live Streaming Trends Report: 10 Key Trends Shaping Livestream E-Commerce in 2023
Download the new white paper co-written by Coresight and Bambuser: 10 Key Trends Shaping Livestream E-Commerce in 2023. Inside you’ll find … More
Chinese TikTok Douyin e-commerce: A new playground for brands
Douyin, the Chinese counterpart of TikTok, has experienced explosive growth as a popular short-video app in China, boasting more than … More
How agencies are testing live shopping and seeing potential in accelerating conversions
The rise of content creators and social commerce has sparked the growth of livestream shopping, reminiscent of the QVC shopping … More
YouTube Reinforces Shoppable Video and Short Video Features by Focusing on Beauty
YouTube is a platform that has been relying on beauty to bolster its shoppable livestream and short video features. For … More
Live Shopping: 5 of the Best Shoppable Live Video Platforms in 2022
Live shopping is where content creation and e-commerce business models intersect. For the first time, live stream shopping offers online … More
8 Reasons why shoppable video could enhance a company’s visibility
Sales and marketing teams are taking advantage of this new trend to raise customers’ attention towards the products and services … More
Live shopping ready to revolutionize ecommerce
Retail has gone through a drastic transformation in the past couple of years, as more and more commerce is taking … More
Shopify and YouTube Join Forces to Support the Creator Economy
As brands focus more on connecting with their audience, content has become paramount in their interactions. This has given rise … More
TikTok is apparently still intending to introduce live buying in the UST
TikTok might not be relinquishing on live shopping in the US after all. As indicated by a report from the Financial … More
Walmart Connect collaborates with Firework to introduce shopping through livestreams
Walmart Connect, the closed loop omnichannel media business of Walmart, has agreed on a partnership with Firework to provide purchasable … More
Pinterest has launched a new live shopping feature, Pinterest TV
Pinterest has launched a new initiative as it moves away from its past as an inspiration shopping site to become … More
ITV is introducing Shoppable TV
ITV is set to introduce Shoppable TV, permitting spectators to find and buy products from its shows directly on the … More
Facebook Introduces Live Shopping Events, a Step Further in its eCommerce Development
Facebook has just revealed its newest venture – Live Shopping Fridays. This series of live-streamed shopping experiences, conducted in conjunction … More