Livestreaming has taken the world by storm in 2022. From Twitch and TikTok to Instagram and YouTube, just about every … More
Author: Puck Koot
How Does Live Video Streaming Work? The Technology Behind The Scenes
Over the last few years, livestreaming has taken the world by storm. Live video streaming content generates 27% more minutes … More
How live commerce is revolutionizing the shopping experience
Mixing entertainment with instantaneous buying, live commerce presents retailers, brands, and digital platforms a new channel with tremendous capacity for … More
What is Bitrate? The Beginner’s Guide to Bitrate: What You Need to Know for Streaming
If you’re a business owner, influencer, sports broadcaster, or media company interested in live streaming, you may have heard of … More
LEARNING IN THE FLOW OF WORK: How to incorporate training into the work day and improve employee performance
According to resource, the average employee only has 24 minutes a week to spare for formal learning. 🤯 This time restriction … More
The B2B Future Shopper Report 2023
A recent survey of over 2,250 B2B buyers worldwide suggests that a major revolution is on the horizon for the … More
How live shopping is shaping the future of retail
Marketers, agencies, and publishers/platforms are in the early stages of exploring live shopping features, recognizing its potential to transform commerce … More
Live streaming at scale climbs to the #1 spot for innovation priorities
Bitmovin’s annual survey of the video developers from leading media and entertainment brands is out and the data shows live … More
Mark Cuban’s streaming platform Fireside confirms $25M Series A at $138M valuation
Fireside, an interactive entertainment app backed by Mark Cuban, has successfully closed its Series A funding round at $25 million, … More
Mass, Interactive Live Streaming Needs a Different Strategy/Structure
The increasing demand for interactive video is placing strain on network infrastructure and server processing. Traditional models are struggling to … More
Coresight 2023 Live Streaming Trends Report: 10 Key Trends Shaping Livestream E-Commerce in 2023
Download the new white paper co-written by Coresight and Bambuser: 10 Key Trends Shaping Livestream E-Commerce in 2023. Inside you’ll find … More
Chinese TikTok Douyin e-commerce: A new playground for brands
Douyin, the Chinese counterpart of TikTok, has experienced explosive growth as a popular short-video app in China, boasting more than … More
THE GLOBAL SENTIMENT SURVEY 2023
The annual L&D Global Sentiment Survey was created by the Learning Technologies Conference Chair, Donald H Taylor. The Learning & Development community … More
How agencies are testing live shopping and seeing potential in accelerating conversions
The rise of content creators and social commerce has sparked the growth of livestream shopping, reminiscent of the QVC shopping … More
How to Help Video Content Make Its Journey Through the Cloud
This webinar explores the two methods of online media consumption: live streaming and pre-produced content for entertainment, education, or commercial … More
YouTube Reinforces Shoppable Video and Short Video Features by Focusing on Beauty
YouTube is a platform that has been relying on beauty to bolster its shoppable livestream and short video features. For … More
Live Shopping: 5 of the Best Shoppable Live Video Platforms in 2022
Live shopping is where content creation and e-commerce business models intersect. For the first time, live stream shopping offers online … More
Tumblr launches livestreaming feature
Tumblr is introducing a livestreaming feature, powered by the video platform Livebox, for US users on iOS and Android. The … More
8 Reasons why shoppable video could enhance a company’s visibility
Sales and marketing teams are taking advantage of this new trend to raise customers’ attention towards the products and services … More
Live shopping ready to revolutionize ecommerce
Retail has gone through a drastic transformation in the past couple of years, as more and more commerce is taking … More
Shopify and YouTube Join Forces to Support the Creator Economy
As brands focus more on connecting with their audience, content has become paramount in their interactions. This has given rise … More
SURVEY: Gen Z Calls for More Apps to Implement Interactive Live Video.
YouTube, TikTok, Facebook, and Instagram have taken the lead, but Gen Z is still of the opinion that interactive live … More
Netflix expanding into livestreaming
Netflix is looking into livestreaming. As first reported by Deadline, it has confirmed that the company is currently creating a livestreaming … More
Germany’s Bundesliga scores with an easy-to-use interactive feed powered by AWS.G
The German Bundesliga football league is utilizing a variety of media and AI solutions from Amazon Web Services to power … More
TikTok is apparently still intending to introduce live buying in the UST
TikTok might not be relinquishing on live shopping in the US after all. As indicated by a report from the Financial … More
Blast announces breakthrough in eSports viewing
eSports live and digital entertainment experiences company Blast has revealed a dynamic new way to watch and enjoy events allowing … More
Walmart Connect collaborates with Firework to introduce shopping through livestreams
Walmart Connect, the closed loop omnichannel media business of Walmart, has agreed on a partnership with Firework to provide purchasable … More
Tom Hanks brings out an online trivia game on Apple Arcade
Hanks has produced a quiz game entitled “Hanx 101 Trivia,” launching solely on Apple Arcade. The membership-based game will have … More
Betting, Latency, and the Case for 5G
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eBay Live is here to bring real-world auction experiences to the digital marketplace
eBay is expanding its horizons with eBay Live, a platform that blends the real-world and online auction experiences. Through Livestream … More
Netflix is introducing a daily trivia series entitled Trivia Quest
This interactive experience, launching April 1st, will put its viewers to the test. With each correct answer, the story will … More
Changing the future of streaming services through interactive fan engagement
With so much time to fill, entertainment options are more interactive than ever before. In the world of media consumption, … More
Pinterest has launched a new live shopping feature, Pinterest TV
Pinterest has launched a new initiative as it moves away from its past as an inspiration shopping site to become … More
Why we believe live streaming is a gold mine for brands in 2021 by Jennifer Feaster
Live streaming is a type of online marketing that focuses on live interaction instead of a blunt promotion. It is … More
ITV is introducing Shoppable TV
ITV is set to introduce Shoppable TV, permitting spectators to find and buy products from its shows directly on the … More
Facebook Introduces Live Shopping Events, a Step Further in its eCommerce Development
Facebook has just revealed its newest venture – Live Shopping Fridays. This series of live-streamed shopping experiences, conducted in conjunction … More
What’s Holding Music Back From Livestream Success?
The music industry was hoping livestreams would bolster its fortunes during the pandemic and provide a new source of income … More
Over 60 Big Venues for Livestreaming Established by Live Nation and Veeps
In an effort to show that livestreaming will remain a viable part of the concert experience even beyond the pandemic, … More
Comparing WebRTC with HTTP-based streaming
It’s no secret that reducing streaming latency has been widely discussed in the industry. With the traditional broadcast streaming usually … More